16 to 22 September is European Mobility Week. What better time to take a look at a growing trend: short-distance carpooling. It’s win-win as much in terms of sustainable development as for building a social connection.
1.1 person per car.
That’s the average occupation rate for cars in France. By bringing that number up to 2, we could reduce the number of cars on the road by a third. If you think that every day in large towns over 250kms of traffic jams clog up the roads, and that pollution alone in Europe costs nearly 60 billion euros in health care, sharing a car may well be a necessary alternative for our future.
17 apps already on the road!
KAROS, KLAXIT, LYCO, WEEV, ECOV, … there’s no shortage of players! Some specialise in 4 wheels, others in 2, or even specific journeys, like airports, or the suburbs, like REZO POUCE. It’s a close fight but an important one because of the market potential.
The European leader in long distance carpooling, BLABLACAR (70 million users in 2019), has just launched its own app dedicated to short-distance carpooling: BLABLALINES.
B2B and subsidies.
For now, there’s no profit to be made (the volume of journeys remains small). That’s why the big players, like KAROS and KLAXIT, are turning not to individuals, but to businesses.
The objective: sign up companies which can then offer the service to their employees.
The strategy aims to generate a critical mass and create a vast network, and entice tomorrow’s users…future car-poolers!
And you, are you ready to join the movement?