Croix, 16 January 2025
Oney, a European bank specialising in consumer finance which has been partnering with retailers for more than 40 years, has revealed the results of a new survey, conducted with the CSA market research institute, on how French people shopped in the first few days of the 2025 winter sales. This survey confirms that 39% of French people have already taken advantage of the first few days of sales, with an average basket of €236, and that they do not plan to stop there.
Young people (63%) and the lowest income French people (47%) have already taken advantage of the sales
According to the survey, nearly four in 10 French people (39%) say they have already taken advantage of the first days of the winter sales. Among the French population, the youngest (60% for those under 35) and the lowest income households (47% for the lower socio-professional categories) are the biggest fans of the sales, confirming the crucial role of this commercial event in protecting purchasing power.
Nearly one in three French people (28%) have not yet taken advantage of the sales but are planning a “shopping session” in the coming weeks. In total, nearly seven in 10 French people (67%) are expected to make the most of the 2025 winter sales.
An average basket of €236 and high satisfaction
The survey shows that the average basket for these early days of sales is €236, with men having a higher budget (€308) than women (€170).
The level of satisfaction among shoppers is particularly high at the moment, with 93% of French people who have already taken advantage of the sales saying they are satisfied with their purchases. In fact, 52% think the discounts offered during these 2025 winter sales are significant.
During the first week, most purchases were made in stores
Since the sales began on 8 January, stores have remained the preferred point of sale.
Of French people who have already taken advantage of sales during the first few days, nearly half (46%) only shopped in stores. 29% preferred to hunt for bargains exclusively online and 25% alternated between online and in-store purchases.
Payment in three or four instalments by bank card – a proven favourite during the sales season
To finance their purchases of sales items, one-third of shoppers (34%) used an instalment payment solution or consumer credit. This usage is slightly higher than the intentions announced at the time of the CSA – Oney pre-sales survey (31%).
In keeping with this trend, payment in three or four instalments by bank card ranks first, used by 28% of shoppers, and especially by those under 35 (42%).
The French people don’t plan to stop there!
he survey is clear: the vast majority (81%) of those who shopped in the first few days want to keep taking advantage of the sales in the coming weeks, especially young people (87% for those under 35).
Among these shoppers, 18% even plan to spend more than they did during the first week.
About Oney
Oney is a different and unique type of bank, with its origins in retail. As a partner in the transformation of the retail industry for more than 40 years, we design payment, financing, insurance and anti-fraud solutions to give everyone the power to improve their daily lives and consume better. We created split payments in 2008, and are the market leader in BNPL (Buy Now Pay Later) services in many European countries. We are a strategic ally for more than 37,000 merchants, helping more than 7 million customers in Europe to purchase goods and services and accomplish their goals through simple, fast, digital purchasing experiences. Every day, our 1,900 talented people in 10 countries drive our ambition to be a more human and responsible bank. We strive to be a major consumer financing player for the retail sector in Europe.
With the support of our two shareholders, BPCE (50.1%) and ELO (formerly Auchan Holding, 49.9%), Oney brings together the best of banking and retail. Within Groupe BPCE, Oney is part of BPCE Digital & Payments, a division combining payment, digital and data expertise.
For more information visit www.oney.com
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Oney press contacts
Oney – Frédéric Tancrez: ftancrez@oney.fr / +33 (0)7 60 88 55 03
Burson Agency – oney.presse@bcw-global.com / Alice Dalla Costa: +33 (0)6 21 81 07 95