ePRICE launches a new financing service with ONEY: pay in three or four commission-free payments.

Milan, 27 March 2019

ePRICE, the Italian leader in e-Commerce and listed on the STAR segment of the Italian Stock Exchange since 2015, has launched a new fully digital financing service thanks to its partnership with Oney. ePRICE customers can now instantly obtain a short-term loan for the purchase of technology for their home, which includes 3 or 4 payments on a Visa or Mastercard credit card.The innovative 3x4x Oney financing is fast and simplifies the life of ePRICE customers: it will be possible to use the service several times, which guarantees maximum transparency and security, and until 31 May 2019 it will be possible to pay without commissions.The amount that can be financed varies from 90 to 3,000 euros, the first payment is made at the time of purchase and subsequent payments are made in 30-60-90 days. ePRICE is one of the first companies in Italy to collaborate with Oney, a French group present in 11 countries with over 400 active partners.


Raul Stella, Vice President of ePRICE and Marketplace, said: “Offering our customers the new Oney financing service confirms the attention that ePRICE has always paid to the needs of Italian consumers. ePRICE’s leadership in the sale of household appliances, with an average revenue of over 300 euros, goes very well with this type of service, which allows Italian families to defer the cost of the most important technological purchases for their home over time: “We are very proud of our partnership with ePrice and also to continue the commercial development of our 3x4x Oney financing solution. A solution that combines ease of use for the consumer, transaction security and ease of integration on the partner’s website,” says Jean-Pierre Viboud, CEO of the Oney Group. “ePrice’s confidence confirms that 3x4x Oney meets a real need in the Italian market. With the start of this collaboration, we are continuing our international development in order to support our partners in their growth with a unique solution, adapted to new online shopping paths. This partnership reinforces our ambition to become the European leader in this financing solution” Since March 24, a new advertising spot, created by TBWA Italia and dedicated to this new financing service, has been broadcast on Publitalia, Inter TV and all the social channels of the ePRICE brand.


ePRICE is the leading company in Italian e-commerce. Founded by Paolo Ainio and listed on the STAR segment of the Italian Stock Exchange since 2015, it is one of the country’s largest Internet companies, with a turnover of 164 million euros and a GMV1 (Gross Merchandise Volume) of 234 million euros in 2018. ePRICE is one of Italy’s leading online shops, specialising in the sale of high-tech (electronic) products and a leader in the segment of large devices sold on the Internet. It has launched the integrated mobile Home Service platform on the Italian market, which intelligently manages the delivery and installation of major household appliances, with a coverage of 16 million inhabitants. ePRICE manages a network of 128 Pick&Pays in 109 cities, collection and payment points that combine the advantages of online shopping with the convenience and security of the home store.

Who is Oney?

“We are a different bank, unique and created by retailers. Based on our positioning and experience developed over more than 30 years, we design innovative payment solutions and financial services. Every day, our 2500 employees around the world reinvent the concept of banking for a more human relationship and with the mission of “giving everyone the freedom to be and act”. With our 400 business and e-commerce partners, we support the projects of more than 7.6 million customers worldwide with unique online and offline shopping experiences. On February 12, 2019, Auchan Holding (shareholder of Oney Bank) and BPCE announced the opening of exclusive negotiations to define BPCE’s 50.1% stake in Oney Bank SA.