Elon Musk is rocking the boat (again)…
Tesla’s irrepressible boss is never short of ideas. Especially when it comes to developing new ecosystems. This time, he’s setting his sights on car insurance. What for? To invest in a new market, yes, but not just that…
By revolutionising driving with self-driving cars and assisted driving, he has introduced a new way of doing things…and new risks.
Prices adapted to drivers.
Teslas are ultra-connected cars which constantly collect data. About journeys, consummation, traffic…and driving style. By aggregating all this information, the American brand is able to obtain a finely tuned profile of the driver and his driving habits. The most careful will be offered more attractive rates. While the more intrepid drivers may see their premiums sky rocket. But it’s perhaps more that, if there is a dispute, the insurer might prefer to target the manufacturer.
“It wasn’t me; it was the car!”
Certain unscrupulous drivers have no qualms about incriminating their autopilot if there’s an accident. A flaw that the brand has taken into account when developing its own insurance product. You know what they say: if you want a job done properly, do it yourself.