While the environmental challenges are imminent and deconsumerism is considered as inevitable for the majority of European consumers, Oney and OpinonWay’s study on sustainable consumption is the occasion to go forgo preconceived ideas and show that consumers want to take societal and environmental criteria into consideration when making their purchases. The study also highlights that … Continue reading European study on sustainable consumption by Oney shows 90% of consumers expect brands to be committed and help them consume better.